https://www.valvecreative.fi/en/insights Blogi en Thu, 04 Jun 2026 15:44:13 GMT 2026-06-04T15:44:13Z en https://www.valvecreative.fi/en/insights/moderni-pr-rakentuu-median-ja-vaikuttajien-v%C3%A4lille <div class="hs-featured-image-wrapper"> <a href="https://www.valvecreative.fi/en/insights/moderni-pr-rakentuu-median-ja-vaikuttajien-v%C3%A4lille?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.valvecreative.fi/hubfs/vcr-kuvitus-1_2.jpg" alt="Why modern PR requires both media and influencers" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><strong>A modern PR strategy is built on three elements</strong></h2> <p><strong>Editorial</strong>: a news headline, relevant facts and a ready-made package of material make the journalist's job easier. According to <a href="https://www.cision.com/resources/guides-and-reports/2025-state-of-the-media-report/">Cision's 2025 Journalist Survey</a>, seven out of ten journalists still want to receive a press release, and images and data increase the likelihood of publication. Journalists are also more open to AI content for PR, but only if the facts hold and the language is human.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.valvecreative.fi/en/insights/moderni-pr-rakentuu-median-ja-vaikuttajien-v%C3%A4lille?hsLang=en" title="" class="hs-featured-image-link"> <img src="https://www.valvecreative.fi/hubfs/vcr-kuvitus-1_2.jpg" alt="Why modern PR requires both media and influencers" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><strong>A modern PR strategy is built on three elements</strong></h2> <p><strong>Editorial</strong>: a news headline, relevant facts and a ready-made package of material make the journalist's job easier. According to <a href="https://www.cision.com/resources/guides-and-reports/2025-state-of-the-media-report/">Cision's 2025 Journalist Survey</a>, seven out of ten journalists still want to receive a press release, and images and data increase the likelihood of publication. Journalists are also more open to AI content for PR, but only if the facts hold and the language is human.</p> <img src="https://track-eu1.hubspot.com/__ptq.gif?a=147295004&amp;k=14&amp;r=https%3A%2F%2Fwww.valvecreative.fi%2Fen%2Finsights%2Fmoderni-pr-rakentuu-median-ja-vaikuttajien-v%C3%A4lille&amp;bu=https%253A%252F%252Fwww.valvecreative.fi%252Fen%252Finsights&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 04 Jun 2026 10:18:42 GMT https://www.valvecreative.fi/en/insights/moderni-pr-rakentuu-median-ja-vaikuttajien-v%C3%A4lille 2026-06-04T10:18:42Z Valve Creative